defined by tension.

defined by tension.

defined by tension.

defined by tension.

A multidisciplinary design studio working across brand, space, and object. Designing identities shaped by precision, structure, and controlled expression.

A multidisciplinary design studio working across brand, space, and object. Designing identities shaped by precision, structure, and controlled expression.

еlegance with an еdge

Refinement, under tension.

Never decorative. Never passive.

form, felt

Identity is experienced through proportion, material, and presence.

logic-driven thinking

Precision is non-negotiable.

Structure ensures clarity, consistency, and scale.

interdisciplinary vision

Identity moves across dimensions — brand, space, and object.

Not assets, but systems.

selective by design

We are drawn to people and ideas that require depth, not decoration.

idea first

Meaning leads. Direction follows intent.

desislava sredkova

desislava sredkova

desislava sredkova

desislava sredkova

FOUNDER OF AWBLAK

Desislava Sredkova is a multidisciplinary designer working across brand, space, and object.
Her work focuses on clarity, proportion, and controlled expression — balancing precision with a sense of desire.

Desislava Sredkova is a multidisciplinary designer working across brand, space, and object. Her work focuses on clarity, proportion, and controlled expression — balancing precision with a sense of desire.

Desislava Sredkova is a multidisciplinary designer working across brand, space, and object.
Her work focuses on clarity, proportion, and controlled expression — balancing precision with a sense of desire.

we move the boundaries of brand identity across dimensions

we move the boundaries of brand identity across dimensions

we move the boundaries of brand identity across dimensions

we move the boundaries of brand identity across dimensions

Have some questions? Or ideas you want to discuss?

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Brand Strategy
Logo Design

Visual Identity

Packaging

Style Guides

identities

Research

User Experience
Prototyping
Interface

Design Systems

experiences

Interior Design
Retail Design

Exhibition Design

Office Planning

Project Management

spaces