One strategy.
Design identity systems across brand, space, and object. Structured thinking, refined execution, and consistency at every scale.
idea first
Meaning leads. Expression follows.
designed to scale
identity adapts across materials, environments, and touchpoints.
logic-driven thinking
Structure brings clarity. Precision makes it scalable.
еlegance with an еdge
Refinement with intent. Never decorative. Never passive.
selective by design
We partner with people who value depth, curiosity, and long-term thinking.
across dimensions
Identity not as separate assets, but as one coherent system.
Desislava Sredkova
MULTI-DISCIPLINARY DESIGNER & CREATIVE DIRECTOR
Desislava Sredkova is a multidisciplinary designer working across brand, space, and object. Her work focuses on clarity, proportion, and controlled expression — balancing precision with a sense of desire.
Desislava Sredkova is a multidisciplinary designer with 18 years of experience. Her approach combines strategic thinking with a strong sensitivity to form, material, typography, and detail. This cross-disciplinary perspective allows concepts to extend naturally beyond the logo — into digital experiences, communication, objects, and physical environments.
She holds a Master’s degree in Design from NABA in Milan and later expanded her digital practice through Telerik Academy. Alongside her client work, she has contributed design work to nonprofit organizations and initiatives including Tuk-Tam, Bulgaria for Ukraine, Mission Vitosha, Свръхчовекът, and FEB.
She has also contributed to the Bulgarian creative community through public speaking on design with Bulgarian Design Group and mentoring emerging talent through Mentor the Young.
Awblak is the framework through which she develops selected independent projects and long-term creative collaborations.
