defined by tension.
A multidisciplinary design studio working across brand, space, and object. Designing identities shaped by precision, structure, and controlled expression.
еlegance with an еdge
Refinement, under tension. Never decorative. Never passive.
form, felt
Identity is experienced through proportion, material, and presence.
logic-driven thinking
Precision is non-negotiable. Structure ensures clarity, consistency, and scale.
interdisciplinary vision
Identity moves across dimensions — brand, space, and object. Not assets, but systems.
selective by design
We are drawn to people and ideas that require depth, not decoration.
idea first
Meaning leads. Direction follows intent.
desislava sredkova
FOUNDER OF AWBLAK
Desislava Sredkova is a multidisciplinary designer working across brand, space, and object. Her work focuses on clarity, proportion, and controlled expression — balancing precision with a sense of desire.
