One strategy.
We design identity systems across brand, space, and object. Structured thinking, refined execution, and consistency at every scale.
idea first
Meaning leads. Expression follows.
designed to scale
identity adapts across materials, environments, and touchpoints.
logic-driven thinking
Structure brings clarity. Precision makes it scalable.
еlegance with an еdge
Refinement with intent. Never decorative. Never passive.
selective by design
We partner with people who value depth, curiosity, and long-term thinking.
across dimensions
Identity not as separate assets, but as one coherent system.
desislava sredkova
FOUNDER OF AWBLAK
Desislava Sredkova is a multidisciplinary designer working across brand, space, and object. Her work focuses on clarity, proportion, and controlled expression — balancing precision with a sense of desire.
